ALALA recognises that the war to stay on top is worth the battle. Their name says it all: Alala is a Greek goddess whose name signifies a call to arms. They design for passionate women willing to fight for it all: a thriving career, flourishing relationships, and plenty of endorphins. We love ALALA's bold designs, fierce use of texture and nod to their Manhattan roots. Black dominates their activewear palette. And because conquerors don't wear silver, it's only appropriate that their signature is golden hardware. Sure, the UK is no concrete jungle. You can still dress for combat in genuine downtown sophistication. Read more from the founder of Alala, Denise Lee, about the founding of Alala and what's next for the brand in our article here.