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    Step into the world of ASICS, a brand born in Japan with a remarkable journey from modest roots to global acclaim. The brand commenced in 1949 when Mr. Kihachiro Onitsuka designed sneakers for school children, bridging post-war Japan's scarcity. Fast forward to today, ASICS remains a trailblazer with innovative features like gel ankle supports and Flyfoam midsoles.

    Today, ASICS is a name that resonates with top-tier athletes and proudly boasts a legacy of cutting-edge innovation that propels athletic performance. With acclaimed shoe models like Gel Cumulus, Gel Excite, and Gel Kayano, the brand stands as a pinnacle of excellence in the world of sports footwear.

    Discover your perfect fit with our range of ASICS. Need help figuring out where to start? Our blog has low down on your perfect pair.
    ASICS shoes are exceptional for running. Boasting cutting-edge technology.

    With gel cushioning features, they absorb shock, reduce joint strain, and enhance comfort. These shoes also prioritise stability, with features like medial posts curbing pronation for proper foot alignment and fewer injury risks.

    Durability is a given; ASICS Women's shoes can withstand the demands of running while maintaining performance. If you're seeking top-notch running shoes, ASICS are your answer.

    Discover their running range here and elevate your running journey.
    Getting the right fit with Asics shoes is a breeze. Generally, they run true to size, so the size you ultimately choose will depend on what you're using them for. Runners wanting extra wiggle room should size up for the best fit. To guarantee your perfect fit, visit our handy size guide.