Our Story

The UK’s first multi-brand, multi-channel, premium sportswear retailer

The Sports Edit is a new multi-channel retailer, launched in 2015, offering a carefully curated selection of the best fashion-forward premium activewear and accessories in the world.

We scour the globe to find the brands and products that blend style, high performance, enduring quality, and innovative fabrics, and we present you an edited selection of these.

We don’t just stock the mainstream sportswear brands, rather a diverse and varied range of sports and activewear brands; some established, others emerging, and we are introducing new brands to the UK. Diversity is important to us, as we don’t think there has been enough variety available in traditional sportswear retail. Each of our brands is carefully chosen for a unique style, attitude and strength.

The Sports Edit specializes in Yoga, Running, Gym and Pilates, and offers both womenswear and menswear.

Our whole team is passionate about sport, yoga and fitness, and makes sure that none of our brands or products focus on style over substance – we only select clothes and trainers that look great but also perform, and are built to last.

London based, shipping globally

Our first physical store is on the Fulham Road in Chelsea, with more openings across London to follow. Our store environment and experience is very different to a conventional sportswear store.

Last but not least, this isn’t just about fashion and retail; our mission is to create and inspire a community of people who are passionate about sport, style and wellness.

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