Under Armour

About Under Armour:

Under Armour's story reads like a feature film. In 1996, 23-year-old Kevin Plank, former University of Maryland football player, decided cotton was the enemy. He set out to create a superior tee; engineered to regulate the body temperature and wick away sweat. Once he nailed it, he began selling them from the boot of his car. Twenty years later, Under Armour dominates the sportswear industry, forever innovating and pushing limits. Make no mistake; Under Armour is not a boy's' club. Check out Under Armour sports bras and yoga tights in playful prints and designs to flatter every curve. We’ve only selected the best women’s Under Armour clothes to help you achieve the incredible. Sure, Under Armour's roots are in American football but we can forgive them.

Why we love it:

Pioneers in performance wear, Under Armour knows what it takes to keep you cool during an immense workout. Renowned for its innovations in sportswear fabrication, which resulted in a range of HeatGear®, ColdGear® and AllSeasonGear®, the womens Under Armour range is no ordinary collection. In 2016, the brand celebrated its 20th anniversary and continues to help athletes (and fitness fanatics) push the boundaries to perform at their best. Women’s Under Armour clothes have functionality at their core. Sweat wicking, breathable and stretchy, they’ll never let you down during a Tough Mudder, cross-country run or circuit blast. But aside from impressive tech and fabric innovations, Under Armour’s style is on point too. Expect bold colourways, contrasting panelled leggings and bright staple tees that are all easily incorporated into your existing wardrobe.

Key pieces:

Once you’ve slipped on a Under Armour bra, you’ll wonder how you ever got by before. Compression fits and strategic straps ensure optimal support without digging in or losing their shape over time. They’re not to be missed.