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Adidas needs little introduction. The ultimate rags to riches story; it’s a brand that started in a Bavarian washroom and today is worn by athletes, celebrities and everyone in between. Known for its cutting-edge technology, high-performance garments and those iconic Ultra Boost trainers (you know, the ones that make you feel like you’re running on air?) no kit is complete without a classic adidas piece of two…
Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 and later, at age 49, “Adi Dassler adidas Sportschuhfabrik”. It all started in his mother’s wash room in Bavaria, Germany, where the plucky entrepreneur aimed to create extraordinary products for sportsmen. Back then, his focus was on shoes, his screw-in football studs an innovative move that saw the brand propelled to international fame after the 1954 World Cup final. To hone his ideas and create truly useful products, the adidas founder met with Olympians and athletes, answering their needs with ever-evolving designs and prototypes. As the years went on, adidas continued to be a go-to for football teams, gymnasts, boxers and runners. In 1986, its influence even spilled over into pop culture after Run DMC released ‘my adidas’ and showcased adidas trainers at a concert. The rest, they say, is history.
According to adidas, innovation never sleeps, which is why our edit is filled with some of the most high-tech sportswear the brand has created. Like Run DMC, we couldn't say no to their shoes, especially the adidas UltraBOOST trainers. We hope you enjoy shopping for your adidas ZNE, game changing trainers or street-ready layers. You've certainly earned your stripes.
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