MICHI NY activewear is designed for the woman who wants to stand out from the crowd. Utilising luxurious fabrics designed for optimal performance, they were one of the first brands to introduce cut-outs in activewear, as well as mesh inserts and micromesh panelled performance leggings. When we discovered their signature use of perfectly-placed mesh blended with high-performance fabric we knew we had to bring this brand to the UK.
MICHI came to life in Michelle Watson’s Williamsburg apartment back in 2010. Having previously worked for RLX Ralph Lauren, she came up with the idea for a fashion-forward workout wear line after noticing the lack of choice for style-conscious sport enthusiasts. She set about making her own line of performance wear, sewing them in her home before hitting the streets to wear test them. One summer later and she’d move to Toronto, Canada, to be closer to her chosen manufacturer, where all MICHI products are still made today using only the finest fabrics from Italy and Switzerland. The rest, as they say, is history.
Why We Love It:
While the brand’s black mesh Illusion leggings are somewhat a signature style for MICHI activewear, we also love some of the more unexpected pieces. Take the Flash Jacket which blurs the lines between performance wear and street-style, looking just as good with leggings as it does with plazzo pants and heels. MICHI ensures that every line, cut out, and mesh insert is thoughtfully positioned to flatter your body and provide optimum ventilation for your activities. Designed for the woman who doesn't want to look like she is wearing traditional sportswear, their innovative range champions daring cuts, curve-hugging crops and wearable prints.