Words by Phoebe McRae
In case you missed it, VEJA trainers are in high demand, hitting the mainstream in 2018 after trendsetter Meghan Markle wore the VEJA Esplar trainers in Australia
Since, the brand has firmly cemented itself on all the best sneaker lists alongside the likes of sneaker giants Adidas and Nike.
But how much do you know about VEJA sneakers? Keep scrolling to learn all about the brand, its sustainability efforts, and the reason why celebrities and the style set are obsessed!
Founded in 2004 by friends Sébastien Kopp and François Morillion, VEJA’s coveted sneakers are leading the way in sustainable footwear. Brazilian for "look" (meaning to look beyond the trainers into how they're made), the brand refuses to choose between design and social responsibility, leading them to create 25+ different sneakers that are as stylish as they are sustainable. Crafted with the likes of Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the soles, and various materials conceived in recycled plastic bottles or recycled polyester. The popular shoes are renowned for their minimalist aesthetic that’s guaranteed to stand the test of time. While sustainability and veganism are often linked, in the fashion world, they are completely different things. Sustainable sneakers, for example, are designed to minimise the possibility of waste and impact on the environment. Vegan sneakers, on the other hand, are crafted without any animal products or materials that are tested on animals. However, only 1 out of 3 VEJA trainers (like the VEJA Condor, VEJA Marlin and VEJA Urca) are considered vegan. VEJA is B. Corp certified, meaning the brand meets the highest standards of social and environmental performance, transparency, and accountability. WHAT ARE VEJA TRAINERS?
ARE VEJA TRAINERS VEGAN?
Ever since Meghan Markle was spotted wearing a pair of VEJA shoes, the brand has achieved a cult-like status. But she’s not the only royal who appreciates the brand’s timeless aesthetic and do-good attitude. For example, Kate Middleton, Princess Beatrice and even Crown Princess Mary of Denmark has been seen donning the must-have sneakers, too. While model and street-style icon Emily Ratajkowski is rarely seen without them, actors like Emma Watson, Katie Holmes and Reese Witherspoon can’t seem to get enough of VEJA trainers either. Even Kourtney Kardashian approves, opting to pair her all-black athleisure wear looks with VEJA running shoes on the regular when breaking a sweat. Whether they’re hiking up to the Hollywood sign or heading to brunch at the latest restaurant, these celebs have proven time and time again that VEJA women's trainers are worth investing in. Image sources: ca.style.yahoo.com & cosmopolitan.com WHO WEARS VEJA TRAINERS?
