Veja Ecological Sneakers
Not only do Veja trainers have style, they’ve got eco credentials too. Champions of fair trade manufacturing, the brand’s do-good attitude ensures all its materials are sourced consciously. But that’s not the only point of difference you’ll find at Veja; they’re a group of innovators too. They developed B-Mesh, a light, breathable trainer upper made from polyester and recycled plastic bottles. Then there’s Veja’s tilapia leather – a strong tropical fish skin used instead of traditional leathers. But perhaps one of the most noteworthy innovations yet is Veja’s LRT (Liquid Rubber Technology). A technological and social innovation that generates more income for native rubber producers and greater elasticity for your undersoles. The perfect feel-good, look-good trainer combination.