When Jeff Kearl first approached John Wilson about his idea for a cool sock brand back in 2009, he thought his friend was joking. But Jeff had noticed that the sports socks market had been widely overlooked and undervalued, spotting a gap in the market for a truly exciting, original way to accessorise.

Three co-founders later and the new Stance team took it upon themselves to create a range of technically brilliant, quirky, original sock designs. Their free-thinking approach has won them fans around the world, as well as several powerful influencers (Rihanna is just one of their aptly named Punks & Poets).

Today, they boast some of the best running socks around, with moisture-wicking fabrics and inspiring designs worn on athletes, performers, artists and influencers.