About The Upside Sport:
Functionality and premium fashion combine at The Upside. This Sydney-born brand strives towards making a healthy lifestyle attainable, with athleisure wear that looks just as at home in a trendy coffee shop, as it does in class.
A little history:
Created in 2014 by Australian fashion icon Jodhi Meares, who also founded Tigerlily, The Upside sportswear features a range of sophisticated designs that work hard and play hard. Jodhi developed the idea for the brand when she struggled to find clothing that met the demands of her busy lifestyle, running from work to workout. As the collection grew, The Upside became known for its refined prints, sleek cuts and fashion-led pieces. Since its inception, its gained a cult-like following, with celebrities including Rosie Huntington-Whiteley, Karlie Kloss and Kim Kardashian spotted wearing its pieces. Today, The Upside Sport isn’t just available in Australia, but can be spotted on style-savvy bodies across America, Europe and now the UK.
Why we love it:
Luxury materials, refined design; you really do feel your best in The Upside. Its premium aesthetic can be seen in its choice of technical fabrics, which not elevate your performance, but look great on. Celebrity following aside, the designs, finish and style of each piece has been painstakingly perfected, making The Upside clothing the perfect choice for those with an eye for the details (and a hectic schedule).