Founded by Erin Chiamulon and Eric Balfour, this start-up gained traction for its easy wearability and comfortable cuts. Versatility and personality are stitched into every design, with ultra-luxe fabrics that help you embrace an active lifestyle. The location where the brand was first born, and where the clothes are still designed today, remains at the heart of each collection.

Electric & Rose is even named after two iconic streets in Venice Beach, serving as a reminder of who they are and where they come from. With their motto #Time2Live, they encourage Electric and Rose followers to find adventure whilst being their most unique, authentic selves.

The brand is inspired by adventure. Surfing, jogging, skating and rollerblading; no exercise is off-limits when you pull on Electric and Rose clothes. Feel free to practice your zen on the beach in an Electric Rose yoga piece or hit a pump class in one of its floaty tops and tie-dye leggings.

With many of the designs being hand-dyed, we love that you’ll get your very own truly unique piece. Plus, with high-stretch fabrications and cuts that drape in all the right places, they perfectly blend form and function. Shop all you need from Electric and Rose UK online at The Sports Edit.