WE'RE CROWDFUNDING! Own a part of The Sports Edit. Capital at risk.

View our pitch

We're Crowdfunding!

The Sports Edit's Crowdfunding Campaign

Want to own a part of The Sports Edit? We’re giving you the opportunity to invest in one of the UK’s fastest growing ecommerce retailers (145% year-on-year online revenue growth so far in 2020).

What will you get in return? You’ll own shares in The Sports Edit, which we aim to grow 7x by 2024, and you’ll also have access to exclusive shareholder rewards: 

- Invest £100 = 20% off one order, and first access to sales & launches.

- Invest £500 = The above, plus Free Next Day Delivery for 12 months (UK Only)

- Invest £1000 = All the above, plus 10% off all orders for 12 months and a £200 TSE gift voucher

- And much more for those who invest higher amounts (see FAQs below)

Sign up now to register your interest and to receive email updates

The Sports Edit believes that good things come to those who sweat. 

Our aim is to create Europe’s leading multi-brand premium activewear retailer, focussed predominantly on the womenswear market, which is forecast to grow to $217bn by 2024.

We want to offer our customers, our best ambassadors, the chance to own a part of The Sports Edit, becoming shareholders, helping us to scale the business, and sharing in the success. 

With your investment we will

Launch New Brands

Starting with Nike launching in July 2020 and investing in the expansion of existing product categories

Invest in Marketing

With a focus on customer acquisition, retention and international growth

Build a Mobile App

To offer our loyal customers a more elevated, personalised mobile experience as well as priority access to product launches, sales and quicker checkout options

Expand our Team

Make key hires to strengthen our head office team: Head of Merchandising and Head of Performance Marketing


What is Crowdfunding?
Crowdfunding is when a large number of people invest in a business that they believe in. We will be equity crowdfunding. This means that each investor will receive a share in our business. Having a share in a business has the potential to make you profit if the business is sold. Please be aware, investments of this nature carry risks to your capital. Find out more information about investing in a crowdfunding campaign here
Why are you Crowdfunding now?
We’ve come a long way since starting the business in late 2015 and our aim is to become Europe’s leading multi-brand premium activewear retailer - in order to do that we need to raise funds to accelerate our growth in the UK and internationally.
What is Crowdcube?
Crowdcube is a crowdfunding platform for start-up and scale-up businesses. It allows individuals to invest in companies that they believe in in return for shares of the company. You’ll need to set up a Crowdcube account to invest. You can do that here
How do I become a TSE shareholder?
We’ve partnered with crowdfunding platform, Crowdcube. When our campaign is live, you will be able to invest via Crowdcube’s website.
Can anyone invest?
Anyone who is over the age of 18 and legally entitled to invest can. Anyone who is over the age of 18 and legally entitled to invest can. If you live in the US, Canada or Japan and are interested in investing you will need to contact us via email nick@thesportsedit.com
Which countries can invest?
Generally, residents in all countries can invest via Crowdcube's platform, except residents in the US, Canada and Japan. The local laws of US, Canada and Japan require more paperwork for residents to successfully own shares in The Sports Edit. If you reside in either of these three countries and would like to invest, please contact us at nick@thesportsedit.com
I already love TSE, why should I become an investor?
Becoming a TSE investor means you’ll be a part of our future success, owning part of the business, and depending on which level you invest at, you’ll also get access to exclusive rewards. We’ll also provide you with updates on the business as we use the investment and accelerate our growth.
Are there rewards for investors?
Yes! We’re offering rewards for each level of investment;

Count Me In - £10+
A big THANK YOU from the team and annual investor updates.

Get Limber - £100+
20% off one order, automatic enrolment into the TSE VIP segment for first access to sales, pre orders, product launches, content and event invitations. Receive 6 monthly updates on the business.

Crunch Time - £500+
All lower tier rewards plus:
- Free Next Day Delivery for 12 months (UK Only)

Pull Up - £1000+
All lower tier rewards plus:
- 10% off all orders for 12 months and a complimentary activewear set worth up to £200. You’ll get access to the TSE Collective - take part in surveys and give your feedback on products and services for further rewards to have your hand in the future success of TSE.

HIIT It Hard - £5000+
All lower tier rewards plus:
- Exclusive 15% investor discount for as long as shares are held. Receive two curated TSE gift boxes worth £500 each, one for Summer and one for Winter. Also receive an invitation to an annual TSE shareholder event.

Beast Mode - £10,000+
All lower tier rewards plus:
- Exclusive 20% investor discount for as long as the shares are held. A private shopping and styling experience for you and a friend. An invitation to a round table breakfast with TSE founder and team to discuss plans for growth.

In It To Win It - £50,000+
All lower tier rewards plus:
- Access to our staff discount scheme which gives you 40% discount. Invite to annual investor dinner with our founder and management team to discuss strategy.

Legendary - £100,000+
All lower tier rewards plus:
- An annual 1:1 dinner with our founder and CEO Nick to discuss strategy
What is EIS tax relief?
EIS means you are able to claim up to 30% income tax relief on your investments, and you pay no capital gains tax on any future sale as long as you hold the shares for three years. Find out more here
When will the campaign go live?
The campaign will go live at the end of June

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