Japan is the home of sushi and kick-ass trainer company ASICS, an epic brand with humble origins. Spotted on the soles of top athletes, sprinters and marathon runners worldwide, ASICS trainers elevate your performance with a high-tech approach and commitment to excellence. Continually evolving, the brand revamps its range regularly with the latest technology, more recently introducing gel ankle supports and Flyfoam midsoles. To summarise; wear them, win in them.
It all began in Mr. Kihachiro Onitsuka's living room in 1949. After leaving his job, he started making trainers for school children, which were in short supply in a post-war Japan. In 1950, his company produced its first basketball shoe. Thought to be one of the most difficult styles to manufacture, Kihachiro was of the mind that if he mastered this technique, he could overcome anything. It was his pioneering spirit that soon saw suction cups added to the soles of ASICS trainers (after being inspired by an octopus during dinner), and later, the addition of athletic spring shoes, mountaineering equipment and fishing equipment to its range.
Since then, ASICS has evolved into a global enterprise with a towering reputation for producing outstanding trainers. With a 45,000 square-foot research facility 200 miles west of Tokyo, ASICS knows a thing or two about innovation. No longer exclusively for basketball, ASICS provides specialised trainers to tackle all kinds of sports: sprinting, trail running, tennis, football, and more.
From the Gel Kayano to the Gel Nimbus and GT 2000, ASICS running shoes hit the mark every time. For more bounce and effective cushioning, try the Gel Nimbus on for size, or for the overpronators among us, the GT2000 offers exceptional responsiveness and high-abrasion rubber for durability. Our affection for ASICS women's trainers is obvious. Enjoy shopping from our favourites.