With a team of innovative entrepreneurs at its helm, Rhone apparel was always destined for great things. Bringing together innovative anti-odour microbial materials and classic design, Rhone clothing creates a premium range of men's activewear that doesn't look out of place for the everyday. Browse our cherry-picked selection of Rhone apparel, including Rhone shorts, t-shirts and more.
Where is all began:
An American start-up with a lot to say, Rhone launched in 2014. Its creators were a group of American guys, who believed in producing a great hard-wearing sports gear inspired by travel. At the time, Rhone’s CEO Nate Checketts had just graduated from Utah’s Brigham Young University and was working at the NFL in sports strategy. He soon realised the sport clothing that landed on his desk lacked the durability needed for consistent hard-wear. Together with some Christmas gifts from his mum (namely a pair of Lulu Lemon sweats that she presented to all the men in the family), he had an idea. His brother-in-law and Rhone co-founder Carras Holmstead was on-board and together they worked full time jobs whilst launching Rhone. It was a run-away success, driven by the brand’s innovative design technology, fast-drying fabrics and incomparable odour-fighting ‘silver thread’.
Why we love it:
Rhone apparel is made for guys that are hard on their gym clothes. Really hard. Incredibly sweat-wicking, fast-drying and containing the brand’s silver thread – an innovative anti-odour technology that doesn’t disappear after a few cycles in the wash – they are engineered for the toughest challenges. Rhone’s no-nonsense designs are equally appealing, with it’s collections featuring handsome lines, flexible cuts and quality details.