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Everyone needs at least one classic cap in their wardrobe, and what better choice than official New Era hats? This heritage brand has nearly a century’s worth of hat-making experience to draw on, ensuring a comfortable fit and exceptional shape in every style.
With 18 years experience at the John Miller Cap Company under his belt and a $1000 loan, Ehrhardt Koch created New Ear (then the E. Koch Cap Co) in 1920, producing 60,000 Gatsby-style fashion caps per year. As fashions changed and the humble Gatsby hat started to fall out of fashion, the company turned its attention to creating a new design for sports-lovers; the baseball cap.
Today, the design still stands (albeit with a host of modern innovations and tweaks) and the company has seen global success, particularly with the New Era 59Fifty cap. Now, four generations of Koch's later, company offices in Japan, Europe and Australia shows the brand’s global reach, with exclusive partnerships between New Era and the National Football League giving exclusive on-field rights for New Era headwear during football games.
You can’t go wrong with a classic New Era 9forty cap with its classic structured shape, low crown and strap-back fastening. Or, shout out to your favourite US baseball team with New Era caps decorated with the classic Yankees and dodgers logos.
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