We've been keeping a surprise up our sleeve, and it's time we shared the news: we're opening a pop-up in St. John's Wood!
The Sports Edit is proud to announce a retail partnership with Core Collective for their new studio on St John's Wood High Street. The Sports Edit will be bringing a handpicked collection of premium sportswear to the stunning new Core Collective studio, in a dedicated retail space which will open its doors Saturday 19 October 2019.
The retail collaborative is an exciting new venture complementing The Sports Edit’s existing locations in Chelsea and the prestigious Coal Drops Yard, King’s Cross. The St John’s Wood location follows the current Kensington and Knightsbridge Core Collective studios, delivering a consistent, luxury, pay-as-you go fitness experience.
The Sports Edit partnership is unique to the Core Collective in St John’s Wood, offering a meticulously curated range of premium activewear exclusively for these gym-goers and local residents. The pieces chosen are custom to their location, community, and activities offered in the space, while representing TSE's wellbeing personas: the ‘yogi’, the ‘casual curator’, the ‘cardio junkie’, and the ‘luxe lover’.
The Core Collective Edit includes technical performance and transitional pieces: perfect for any sweat session. Visitors can also treat themselves to luxe styles for on-the-go looks. The handpicked collection includes brands such as Alo Yoga, Varley, LNDR, P.E Nation, APL, Koral and many more.
"We are thrilled to bring our premium, multi-brand, curated concept to the Core Collective community," said Nick Paulson-Ellis, founder of The Sports Edit. "Core Collective's mission is to make working out the highlight of its customer’s day, making fitness fun, innovative and effective. We hope to also bring an additional element, integrating the retail of stylish, cross-context activewear pieces that can take customers from class to work or out for brunch.”
Members will be able to put their TSE kit to the test through all the signature Core Collective workouts, including three different Circuit structures, Lift+Row, their new Strength+Mobility class which focuses on improving range of motion, postural alignment and flexibility - and not forgetting their largest Cycling studio to date.
Core Collective x The Sports Edit will launch on Saturday 19 October at 51 St John’s High Street, London, NW8 7NJ.
Core Collective, St. John's Wood Opening Times
Monday – Friday: 6:15am – 9pm
Sunday: 9am – 5:30pm
51 St John's Wood High Street, London, NW8 7NJ